The Facebook logo is displayed on the phone screen.
Jakub Porzycki | NurPhoto via Getty Images
The day after launching an attack on Apple’s upcoming privacy change, Facebook is posting another announcement asking consumers to consider whether they would pay for apps that are currently free.
On Wednesday, Facebook posted ads in newspapers, posted a new website, and posted blog posts describing its arguments against Apple’s change of privacy, which it says “threatens personalized ads that millions of small businesses rely on to find and reach customers “.
Soon, Apple will change the settings of users’ iPhones in the name of privacy and fundamentally change the way mobile advertising works on these devices. It will take a privacy option that was previously buried in users ’phones and put it in front and in the center when they open an app. It is expected to dramatically affect the ability of advertisers to target their ads as they have been, as people are unlikely to participate.
Facebook has been outspoken about the change since it was announced in June, accusing Apple has moved free, advertising Internet to paid apps and services, where Apple can reduce it by 30%.
A new Facebook ad, published Thursday in The Wall Street Journal, the New York Times and the Washington Post, adopted another trend: suggesting that content creators will have to resort to subscriptions to replace lost advertising revenue and leave consumers have to pay for what was once free.
“Grab your favorite cooking spots or sports blogs,” the ad said. “Most are free because they show ads. Apple’s change will limit its ability to run personalized ads. To meet your requirements, many will need to start charging you subscription fees or adding more purchases from the app.” making the Internet much more expensive and reducing high quality free content. ”
Wednesday’s announcements introduced a new page on Facebook for Business, which includes videos of interviews of business owners protesting against the ad change. It also includes explanations of what will happen and a “toolkit” for posting with the hashtag “#SpeakUpForSmall” to talk about change.
Apple defended its policy change, saying it is “a simple matter of defending our users.”
“Users should know when their data is being collected and shared among other apps and websites, and they should have the option to allow it or not,” Apple said in an email statement Wednesday. “Transparency of app tracking in iOS 14 doesn’t require Facebook to change its approach to tracking users and creating specific advertising, it simply requires them to give users a choice.”