Photographer: SOPA Images / Getty Images
Photographer: SOPA Images / Getty Images
Facebook Inc. he attacked Apple Inc. in a series of full-page newspaper ads on Wednesday, stating that the mobile software changes planned by the iPhone maker around data collection and targeted advertising are bad for small businesses.
The ads, published in the New York Times, the Wall Street Journal and the Washington Post, headline “We’re Standing Until Apple for small businesses everywhere. They are presented at the next one changes to Apple’s iOS 14 operating system that will curb the ability of companies like Facebook to collect data about mobile users and use them for advertising.
Facebook previously told investors that Apple’s changes, scheduled to begin early next year, will generate significant sales, as most of its advertisers are small businesses. Apple has gone backwards, accusing Facebook in November of showing a “disregard for user privacy.”
“While limiting how personalized ads can be used affects larger companies like us, these changes will be devastating for small businesses,” Facebook says. The social giant, which cites its own data, says ads that rule out personalized targeting generate 60% less sales than ads that target consumers.
Read more: Apple defends the Privacy Delay feature, Facebook Slams
Newspaper ads are the latest in what has become a public and cruel battle between two of the world’s most valuable companies. Facebook has He repeatedly argued that Apple’s App Store rates and upcoming iOS changes affect small businesses trying to recover from the pandemic. These attacks have been used to portray themselves as an advocate for these users, many of whom rely on Facebook’s advertising services to drive sales. (This dependency can also put small businesses in an obligation.)
Facebook CEO Mark Zuckerberg has also criticized Apple’s expensive smartphones. After his company joined a heart that attacked Apple’s 30% rate for purchases from the app of certain services that were moved online due to the pandemic, Apple said it would not take this reduction until the end of 2020. Last month, extended this waiver until June 2021.
While not applicable to Facebook apps, Apple will reduce the App Store revenue reduction from 30% to 15% starting next year for developers who generate Until $ 1 million a year. The company said it is implementing the change to support small businesses.
– With the assistance of Mark Gurman