apple (AAPL) is expected to introduce a new requirement for users to give explicit permission to apps to track them over the Internet, an action that has affected Facebook, which relies on data collection to target ads.
Now, Facebook plans to show an application “of its own, along with Apple’s,” in an effort to show users how personalized ads “support small businesses and keep apps free,” the company said in a Monday’s update to a previous post on the “Talking for Small Business” blog.
“As we shared in December, we disagree with Apple’s approach, but we will show its warning to ensure the stability of the companies and people who use our services,” Facebook said in the post.
To Facebook (FB), Apple’s new change in privacy could not be bigger. The social media company, which earns almost all of its advertising revenue, has done so repeatedly warned investors that Apple’s software changes could harm their business if users refuse tracking permissions.
In December, Facebook published ads in the New York Times, the Wall Street Journal and the Washington Post, saying the requirement could be “devastating” for millions of small businesses advertising on its platform. too held a press event to bring out small businesses opposed to change and released a new hashtag to discuss it.
Mark Zuckerberg, CEO and co-founder of Facebook, discussed a similar point in a conference call with analysts last month to discuss the company’s latest earnings report.
“Apple has every incentive to use its dominant platform position to interfere with the operation of our apps and other apps, which they habitually do, to prefer theirs,” Zuckerberg said. “This affects the growth of millions of businesses around the world, including upcoming changes to iOS 14. Many small businesses will no longer be able to reach their customers with targeted ads.”
Although this last move may seem like another feature Apple, Facebook collects Apple to offer any developer who explains why they want certain permissions for tracking. “We believe people deserve additional context and Apple has said it is allowed to provide education,” Facebook said in the blog post.
On Apple’s privacy and data website, the company said developers can do this “as long as you’re transparent to users about how you use the data in your explanation. … Applications should respect the configuration of user permissions and not attempt to manipulate, deceive or compel people to consent to unnecessary access to data. “
Facebook did not immediately respond to a request for comment. Apple declined to comment.
In a month of December
tweet, Apple CEO Tim Cook shared an image of what Facebook application tracking transparency messages might look like. Under the permission request, the sample language said, “Here, in addition to other screens, Facebook can explain why users should allow tracking.” Users can “ask the app not to track” or “allow”.
Kaya Yurieff contributed to this report.
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