Facebook President and CEO Mark Zuckerberg testified at a hearing of the House Financial Services Committee in Washington, USA, on October 23, 2019.
Erin Scott | Reuters
Facebook posted ads and posted a new website on Wednesday denouncing Apple for a privacy change it says it will “[threaten] personalized ads that millions of small businesses rely on to find and reach customers. ”
The company publishes print and digital advertising today in the Wall Street Journal, the New York Times and the Washington Post that says, “We’re on Apple’s side for small businesses everywhere.” It also has a new website about the switch to iOS 14 that affects participation in Apple’s ad ID, IDFA.
“Without personalized ads, Facebook data shows that the average small business advertiser will have to see a more than 60% reduction in their sales for every dollar they invest,” the ad says. “While limiting how personalized ads can be used affects larger companies like us, these changes will be devastating for small businesses, which will add to the many challenges they face right now.”
The ad leads readers to a link from a website to Facebook for Business, which includes a video of interviews with business owners talking about the ad change. It also includes explanations of what will happen and a “toolkit” for posting with the hashtag “#SpeakUpForSmall” to talk about change.
Soon, Apple will make a big change in the settings of users ’iPhones in the name of privacy and will fundamentally change mobile advertising on these devices. It will take a privacy option that was previously buried in users ‘phones and put it in front when they open an app, which is expected to dramatically affect advertisers’ ability to target ads as they have been since people probably won. do not opt in.
Facebook has been outspoken about the change, accusing Apple, with its changes to iOS, makes the transfer of free and advertising internet to paid apps and services, where Apple can reduce by 30%, crush the ability of small businesses to do personalized advertising.
Also on Wednesday, Facebook accused Apple of using its power to “harm developers and consumers,” as it welcomed bills put forward by the European Commission, the EU’s executive arm. The laws introduce rules for platforms that act as “gatekeepers” in the digital sector, while the DSA is designed to address illegal and harmful content by asking platforms to remove it quickly.
Apple was not immediately available for comment.