Facebook has backtracked on Apple’s planned launch of anti-tracking tools each possible opportunity, but now it seems to be the social media giant changing their tune in a last-ditch effort to save face. On Thursday, CEO Mark Zuckerberg said Facebook could be in a “stronger position” after privacy updates to iOS and is optimistic about how the company will support that change, according to CNBC i CNET.
“The reality is that I’m sure we’ll be able to handle this situation well and we’ll be in a good position,” he said Thursday in a Clubhouse room at the outlets.
With privacy updates planned by Apple for iOS 14, which will be scheduled sometime this spring, the company’s goal is to provide IOS users with more transparency and control over their data by requesting permission before applications can track their activity through other applications and the web.
Facebook hasn’t been too interested in this idea, considering roughly 98% of your income stream it depends on targeted ads, based on tracking a person’s browsing habits. The company started a campaign to convince people that personalized ads are good, in fact, which so far involved posting full page ads in several leading newspapers to condemn Apple and run a video ad claiming that Apple’s privacy updates kill the small business by not giving freedom to Facebook and other apps to access your data.
(As you might already suspect, Facebook claims have been found being misleading at best and self-serving propaganda at worst. While advertising can be a little harder for small businesses and developers with Apple’s new updates, Facebook will have to take the greatest revenue success, not the little ones.)
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However, with Apple updates approaching the horizon, Facebook is apparently adopting a new strategy: corncobbing. Aka, to keep embarrassing oneself rather than admitting to being so of brutal property.
On Thursday, Zuckerberg reiterated his concern that Apple’s decision could hurt small businesses and developers, but also expressed hope that Facebook could benefit from the situation, CNBC and CNET report.
“We may even be in a stronger position if Apple’s changes encourage more companies to trade more on our platforms, making it harder for them to use their data to find customers they would like to use. their products off our platforms, ”he said.
This is a far cry from the bleak image Facebook painted before. In August 2020, the company warned that Apple updates could trigger one more than 50% drop in its advertising company Audience Network, which allows mobile software developers to customize ads based on Facebook data. David Wehner, chief financial officer of Facebook he also expressed concern could impair the ability of the social network to effectively target ads to users.
Apple and Facebook did not immediately respond to Gizmodo’s request for comment. Apple has done it repeatedly advocated for planned privacy updates against Facebook’s allegations, arguing that these new features don’t completely eliminate specific ads, but give users the ability to turn them off if they wish.