The free Detroit press he put himself in his hands a note that Ford sent to dealers last week detailing why the carmaker stops online bookings of Ford Bronco. The move is an overwhelming demand from the Bronco, resulting supply chain problems from COVID, i concerns of superior construction quality to own the car manufacturer struggling to roll there are enough trucks off the assembly line.
In the note, Ford describes why reservations have been stopped and explains how customers can work with their local dealer in the ordering process.
Based on dealer comments, effective Monday, Aug. 23, Ford has stopped creating new reserves for Bronco vehicles. The decision to stop bookings is due to the high number of 2- and 4-door Bronco model orders and current commodity restrictions.
Customers are encouraged to work directly with your dealer, who can assist you with the ordering process, delivery time expectations, and construction specifications. For example, dealers can better guide if a customer can get a stock vehicle already built or scheduled. Due to the high number of orders, the delivery of Bronco vehicles made today will extend to (20) calendar year.
Ford also tells dealers to stop advertising online bookings, saying that now advertising should guide customers to work with the dealership to get a Bronco.
You can still order a Bronco if you don’t have a reservation, and you can tins converts an existing reservation to an order. Keep in mind, however, that there can be long waits. Ford’s system drops to the reserve list based on a time stamp, and even the only orders that are being thrown away are the ones that can be built.
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For now, Ford says be patient if you’re a Bronco customer. This is one of Ford’s most important product launches in decades, competing against Jeep loyal customer base and the company wants to do well. Devils, the company he called us out of nowhere to talk about his problems.
Those who are waiting may not see a Bronco for a while. After attending a business meeting in Texas, a dealership general manager told Free Press: “All the Broncos of the year model 21 are sold out. All online bookings were in model year 22 and beyond. It could even be the 23rd. This pause was not designed to move from online orders to dealers, but is a pause for Ford to stand up. “