Promotion for Frito-Lay Super Bowl advertising.
Fried-Lay
Frito-Lay said he would plan three Super Bowl announcements next month, including a standout from NFL stars Peyton and Eli Manning, Troy Aikman and Deion Sanders.
The PepsiCo subsidiary said one site will highlight Doritos 3D Crunch, the ’90s snack that the company recently said was reviving. Third place will promote their Cheetos Crunch Pop Mix, which was unveiled on Monday and mixes Cheetos with their Cheetos Popcorn.
The announcement with NFL players will be a portfolio spot posted just before the Feb. 7 game begins at Raymond James Stadium in Tampa, Florida. It will be part of a larger marketing campaign since the launch of Frito-Lay before the game, but the company declined to provide details or time. The other two will work during the game.
While the Super Bowl LV may look different from the previous 54 games in the league due to the pandemic, the company said it still expects the broadcast to be the most watched event of the year and a priority for the plan. marketing company. Frito-Lay said snack consumption has experienced a large increase during the Covid pandemic.
NFL commissioner Roger Goodell said by mid-December the organization had not yet decided on the game’s capability, saying they would work with public and health officials to make decisions closer to the game. In November, the league planned to limit the party’s capacity to 20%, CNBC reported.
Frito-Lay joins brands like M & M’s, Pringles, Toyota and TurboTax, which have already said they will advertise during the game. Frito-Lay’s sister brand, Pepsi, is doubling the sponsorship of the performance in the middle with a campaign starring The Weeknd, but not buying advertising space for this year’s game. The 30-second advertising time slots cost between $ 5 million and $ 6 million this year.
But this year’s event on CBS will be unlike any other for brands, which will have to set the right tone for their messaging amid Covid.