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Google is launching a redesigned repository that tries to explain how your core business works.
On Monday, Danny Sullivan, a Google search link, noted that the company redesigned a website it first created in 2016. It now has more information and easier navigation, including how search ranking systems work. Google ranks hundreds of billions of web pages, Sullivan said.
With sections like “How Search Works” and “Our Approach,” the company tries to explain, in its own words, more details about the process of how it decides what shows where. There have been 4,500 adjustments to Google Search in 2020 alone to do searches, Sullivan said in the blog post, calling them “improvements.”
The effort is under increasing legal pressure as they filed their fourth antitrust lawsuit against Google in July. Most of this research, especially from the Department of Justice, has focused on the company’s search business. Regulators have claimed that Google’s search business is a monopoly and have criticized it for being a “black box” where only Google knows how the results are displayed.
The Biden administration recently announced that it would appoint Google’s well-known enemy, Jonathan Kanter, to lead its antitrust division. Biden also issued an executive order specifically ordering crackdown on Big Tech and practices around data collection and privacy.
Watch now: Google faces a fast-paced lawsuit and antitrust control