Reddit may not have had the most memorable announcement during Sunday’s Super Bowl, but it certainly had the shortest.
The community discussion website, recently published in the headlines after some of its commentators worried about wild trading in very short stocks like GameStop Corp. GME,
premiered its first Super Bowl ad with a five-second text card that looked more like the final credits of “The Big Bang Theory” than a typical Super Bowl ad with a high production value.
“If you’re reading this, it means our bet has paid off,” the ad said. “Great gaming sites are expensive, so we couldn’t buy any of them completely.”
According to Variety, the price of a 30-second ad for this year’s Super Bowl was $ 5.5 million, which would equate to about $ 915,000 for five seconds.
Update: It re-aired before the start of the fourth quarter, so you can probably budget a little more.
In just five seconds, Reddit was still not the shortest commercial in Super Bowl history: Miller High Life had a one-second ad in 2009 and Seattle-based Ivar’s Seafood Restaurants aired a half-second regional ad. the same year.