In the midst of the global pandemic of COVID-19 coronavirus and the confinement made, one of the most positive changes that occurred occurred in people’s perception of their well-being.
This is particularly due to issues such as nutrition and fitness. But there are also clear trends in mental health. Individuals, social media and even companies had to understand the importance of people not being in a constant state of stress, anxiety or depression.
However, the issue of mental health is never as effective as when it is the individual who is in charge of theirs psychological well-being. This, for the simple reason that only each person can know how they feel, why and what actions they need to take to address the challenges that come their way.
Around this idea, it emerged recently Wellness, A platform for Latin America of welfare contents focused on three areas: mind, body and soul. The project, conceived by Karen Burschtin i Javier Lempert, Was launched in the Uruguayan market at the end of February.
“We believe that a balanced person makes balanced decisions and this helps to create a more balanced world. Our values are: professionalism, love, harmony, balance and community. I was 11 years a Orders, Directing the commercial area, but I was always related to the well-being of the people and I realized that there was no space that gathered this content. You could do yoga in one place, gymnastics in another, healthy eating in another, but what happened was that there was no space that brought everything together in one place.“, He described Karen Burschtin, Who is former senior sales vice president ofOrders, In the middle The Country of Uruguay.
Aside from working like market, The project aims to generate a welfare community, he added Sir. And he explained that if someone goes in search of yoga but comes across a video of how to manage anxiety they can hire him, “because maybe that’s what he really needs. This differentiates it from a simple marketplace; here it is it feeds back between those who produce content and those who experience and share it“.
The idea quickly attracted a group of renowned investors, among whom stand out Sergio Fogel (dLocal), Gabriel Colla (Infocorp), Ariel Burschtin i Álvaro García (co-founders of PedidosYa), Those who make up alongside the creators of Wellners, the directory of the brand new company.
The startup emerged as the evolution of the application GuideOm, Created in October 2020, which functioned as a content directory for this topic.
How the platform works
It offers a wide range range of workshops and classes related to personal well – being, the platform sends a link by mail 10 minutes before starting live. In turn, an app is under development for these notifications to reach the user directly, according to the co-founder.
the content production is outsourced to producers who are responsible for filming the courses. In addition, an independent team is responsible for making promotional videos, as well as disseminating them, either on networks, on the platform or in various marketing channels.
Meanwhile, the monetization of the brand depends on the content sold. In the case of courses, charges a 20% commission if the sale was for the platform and 10% is for expert channels who does the course. For cases of workshops or live classes, the percentage is 10%, and if the sale comes by the expert, 5%.
Wellners, the application that groups courses and live workshops, related to health and personal well-being
“I want to empower people who provide wellness content, who often for not having the right tools to spread and sell it can’t make a living from it. It inspires me to encourage media entrepreneurs to make a living from what they really know how to do and in turn help 630 million people living in Latin America. The platform seeks to change the world, providing through digital content moments of well-being to help you live better“, Summed up the Uruguayan entrepreneur.