The COVID-19 pandemic has affected all businesses in different ways, but few have suffered as much saga as AMC Theaters. It all started right at the beginning of when the virus first appeared in the United States, when theaters closed and NBCUniversal decided to abandon it. Trolls World Tour streaming to account for its abbreviated theatrical version. The historic decision, which paved the way for almost all major film studios to do similar things with their own films, was a great success. Trolls make sequels of “nearly $ 100 million” in $ 20 rentals and convince NBCUniversal to put more movies live streaming instead of waiting for the pandemic to subside. AMC was so enraged by this decision that CEO Adam Aron declared it no Universal film would always again in an AMC theater.
That position lasted about three months, during which AMC began to bleed with so much money that it became clear that the chain maybe he won’t even survive the year. Thanks for the last few minutes (as maybe literally last minute offers), AMC managed to raise enough money to survive enough time until 2021 for theaters to start reopening. Now, just a month away from a year out of these somatic forecasts, AMC has prepared a $ 25 million advertising campaign – the first and perhaps the first in history. point, in accordance with Pro box office—Designed to remind people that movie theaters exist and that they are a much better way to watch a movie than your silly house.
AMC’s assistance in this campaign is certified by the famous person Nicole Kidman, who appears in the ads walking through AMC’s new Porter Ranch 9 theater in Los Angeles while talking about how magical and transformative the cinematic experience is in a voiceover (it’s a bit like the video that Vin Diesel released earlier this year, but without that of Vin Diesel … Vin Diesel-ness). The commercials, which will appear on television in a real-life plot throughout the film’s biggest competition, were directed by Tim Cronenweth and Oscar-winning cinematographer Jeff Cronenweth and were written by Captain Phillips the writer Bill Ray.