Nike is adding a new service to its in-store offerings with the introduction of its new Refurbished program. As part of the Move to Zero brand’s eco-friendly efforts, the brand announced that it will start selling refurbished sneakers to some stores starting today.
The operation of the program is explained below. After a customer returns a pair of shoes to Nike, the Nike Refurbished team will clean the pair and make it available to another customer at a reduced price. The program is designed to extend the shelf life of footwear to three categories, including shoes as well as new ones, which means the pair is worn approximately one or two days before being returned, gently and finally with a cosmetic defect.
As for returned shoes that do not meet the criteria of Nike Refurbished, they still have the possibility of a second life given or recycled through the Nike Grind recycling initiative.
Nike‘s Reformed program it is currently available in some U.S. stores, but will continue to expand to others retail destinations throughout this year and beyond. To locate a participating reseller near you, click here.
