On Thursday, at a digital press conference, with the slogan “Welcome to the Everyday Epic”, the company unveiled its three new Galaxy S21 smartphones in different sizes: a 6.2-inch Galaxy S21, an S21 + 6.7-inch and a 6.8-inch S21 Ultra. Samsung showed off its fastest Qualcomm Snapdragon 888 processor, advanced cameras with AI technology, new colors with a matte finish and premium headphones that you can buy. All models include built-in 5G features.
The S21 Ultra is clearly Samsung’s most prominent product. While the Galaxy S21 and 21+ feature a new high definition flat screen (2400 x 1080), the S21 Ultra model goes a step further with a high resolution screen (3200 x 1400). The S21 Ultra has four rear cameras, compared to the three rear cameras of the other two devices. The S21 Ultra’s four cameras are an ultra-large 12-megapixel lens for photographing landscapes or group photos, a 108-megapixel wide-angle lens for clarity and color accuracy, and two 10-megapixel telephoto lenses that work together to further expand the photos. .
The Galaxy S21 ($ 799) and S21 + ($ 999) are $ 200 cheaper than the models they replace, and the S21 Ultra ($ 1199) is $ 300 less than its predecessor. These prices are the same as Apple’s iPhone line, though the S21 Ultra costs $ 100 more than the iPhone 12 Pro Max.
The S21 and S21 + (available in purple, black, gray, white and pink) and the S21 Ultra (available in black, silver, brown, titanium and navy) will be available for booking on Thursday. All devices will begin shipping on January 29th.
All three models support the S Pen stylus used in their Note series phones, but all three models ship without a charger, which Samsung says is for sustainability reasons. Apple made a similar movie with the iPhone last year.
The updates are, in fact, improvements to the Galaxy range, especially camera technology, but Samsung’s “epic” motto doesn’t work, both because the changes are more evolutionary than revolutionary and because of the backdrop of the ads. Life feels all less epic: there are more people trapped inside, the news cycle is exhaustive and unemployment levels remain high. Let’s be honest, the day is a victory if we change our pants.
In a nod to our new normal, Samsung is introducing some features that may be better oriented to home life during the pandemic. It includes a default blue light filter that can help reduce visual fatigue when moving. Phones also offer deeper integration into home automation products.
In addition to the phones, Samsung introduced a premium version of its wireless headset, called Galaxy Buds Pro, with improved noise cancellation and an ambient sound feature. Before the event, a Samsung executive at a product demonstration it was compared to working from home with being in a play – barking dogs, a small running boy and humming devices in the background. The new wireless headphones they have three built-in microphones that separate the user’s voice from background noise so that the audio can be clear during a call, even if it’s a chaotic background.
Meanwhile, ambient sound allows you to hear the world around you above what you’re listening to. If you use them in a Zoom call, you can still hear your child in the background. Both functions also work intelligently. When your child inevitably comes to talk to you during the meeting, Galaxy Buds Pro will detect them talking, turn down the volume, and automatically switch to the ambient noise setting so you can hear it better.
The set, which comes in purple, black and silver, costs between $ 199 and $ 50 less than rival Apple AirPods Pro. The company claims to get 5 hours of playback and 13 hours of reserved power when fully charged.
Samsung’s annual Samsung event usually coincides with the Mobile World Congress in Barcelona in February (the first major technology event to be canceled last year due to the pandemic), but the company moved it to the last day of digitization this year CES Conference on Consumer Technology.
After a long thread of rumors, Samsung also unveiled a Bluetooth location tag called Galaxy SmartTag that allows you to locate unconnected devices with a physical tag that sticks to your keys, bag, or neck. a pet.