Samsung Galaxy Unpacked 2021

SINGAPORE – Samsung announced on Monday that the next smartphone announcement will be held on January 14, where it is expected to launch the latest versions of its flagship Galaxy phones.

Invitations sent by the world’s largest smartphone maker said the event will air on Samsung’s website at 10am ET (11pm SIN / HK) next Thursday.

The launch will take place in the same week as the CES 2021, digital only, the largest technology show of the year, where major companies usually show their new products.

Samsung, South Korea’s electronics giant, typically launches its flagship Galaxy devices in February, near or during the Mobile World Congress fair.

Samsung did not reveal much in its invitation to the January 14 event. However, media reports of previous leaks suggest that three phones could be announced: Galaxy S21, S21 + and S21 Ultra, which are likely to succeed the company’s S20 devices.

Last year, the South Korean company said its third-quarter profits were partly boosted by smartphone sales, including the Galaxy Note 20. But Samsung predicted there would be intense competition in the space for smartphones and consumer electronics during the last quarter of the year, which analysts said is likely due to Apple’s iPhone 12 and iPhone 12 Pro.

Samsung president and head of mobile communications business TM Roh said in a blog post in December that Samsung will expand its portfolio of foldable smartphones, making these devices “more accessible to everyone” on 2021. These devices are Samsung’s most expensive family of smartphone products, with the Galaxy Z Flip costing nearly $ 1,400.

Roh also sparked “quality camera and video capabilities” on Samsung’s new smartphones and hinted that some of the features available on Galaxy Note devices could be added to other phones.

Shares of Samsung Electronics in South Korea rose nearly 3% on Monday.