The Epic Games Vs. apple The trial reveals more details about Apple’s past than ever. Recently, it was revealed that Apple’s head of marketing Phil Schiller it was suggested to reduce the App Store commission that Apple charges developers from 30% to 20%. This information was revealed from a ten-year email Epic Games filed in court.
Now, in another interesting email revealed by The Verge, Apple was planning to launch a “nano iPhone”. Steve Jobs was interested in releasing a smaller, cheaper version of the iPhone 4 in 2010.
The email doesn’t reveal much information about the iPhone nano, but according to The Verge, “There’s a bullet for an” iPhone nano plan, “a sub-sub for its” cost target, “and another sub-sub that states that “Jony,” presumably former Apple chief designer Jony Ive, “would show the model (and / or representations).”
The report added that this was an indicator that said, “create a low-cost iPhone model based on iPod tap to replace the 3GS. Now, this device could be an iPhone or another device.
For iPhones, Apple has used the “mini” brand while “nano” reminds us of the iPod. According to reports, Jobs also spoke in his emails about a “Super nano” device that is expected to be an “updated version of the iPod nano, which was on its way to being released during the first half of 2008. ”
Meanwhile, in another email, Schiller asked if Apple can continue with the “70/30 split” forever. The split refers to the 30% fees that Apple charges developers for paid apps, purchases made inside the app along with subscriptions. Although Schiller made it clear that he is a “firm advocate” of rates, he was not confident that the 30% cut could remain “unaltered forever.”
Epic Games has dragged Apple to court claiming that Apple’s rules are anti-competitive and unfair, which has led to a loss of revenue. Apple has kicked Fortnite out of the App Store after Epic Games added its own payment system ignoring Apple. A separate payment mechanism meant that Epic Games did not need to pay any commission to Apple, which is totally against the policies of the iPhone manufacturer.