According to reports, Ford no longer plans to build a Bronco-based truck that would have been a competitor to Jeep Gladiator. The truck would have left in 2024 or so, but now, apparently, nothing will come out.
From Automotive news:
Ford Motor Co. has rejected plans to build a pickup version of the Bronco SUV, according to two sources familiar with the decision.
The automaker planned to introduce a Bronco-based collection in 2024, but in recent months it has informed suppliers that the program had been canceled, sources told Automotive News. It would be built on the same floor as the Bronco SUV and Ranger pickup truck in Wayne, Michigan.
Ford spokesman Mike Levine declined to comment on the company’s future product portfolio, but noted that “we continue to see strong demand for our full portfolio of heavy-duty trucks and SUVs, including service companies. Bronco brand and our best – selling Ford truck range “.
Ford makes the full-size F-150, the medium-sized Ranger and the medium-sized Maverick, and the Bronco-based truck, if it did, would probably have been slightly larger than the average size, but not exactly the size. complete. The truck as a follow-up was supposed to be done quickly this time last year, and now that it is no longer, this is an indication of Ford’s agility, of the unreliability of some car media, or both.
And while Auto News says Ford doesn’t pick up the Bronco because of excessive overlap with the Ranger, I suspect what also happens here is that Ford looked anemic sales of the Jeep Gladiator and he thought to himself: No, thank you. Jeep sold more Gladiators in 2020 than 2019, but that’s partly because Gladiator didn’t start selling until well into 2019, and Gladiator also finished 2020 as Jeep’s second slowest-selling vehicle, ahead only of the Renegade, a car that has barely been updated in seven years.
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So long, Bronco pickup, that we didn’t even know you.