The rise of GameStop has caused its three largest shareholders to spend billions of dollars a night

Call them Reddit Rich.

The rise in GameStop’s satellite stocks over the past two weeks, driven in part by the Reddit Wallstreetbets crowd, has created more than $ 2 billion in personal wealth for the company’s three largest individual shareholders. While it may not last long, the massive shareholder gains created in such a short time give new meaning to the notion of instant wealth in the digital age.

The main beneficiary of the rise of GameStop is Ryan Cohen, the co-founder of Chewy who made an investment in GameStop last year in an effort to help the company accelerate its online momentum. Cohen began buying shares of GameStop in August and added to his position in December. It invested a total of $ 76 million for a 13% stake in the company.

At the close of the market on Tuesday, Cohen’s 13% stake was worth more than $ 1.3 billion. Thus, over the past two weeks, Cohen’s net worth increased an average of $ 90 million a day, or nearly $ 4 million an hour. Cohen could not be reached for comment.

The other big GameStop winner is Donald Foss, a 76-year-old founder and former CEO of Credit Acceptance Corp., a subprime car lender. Foss, who lives in Michigan, bought 5% of GameStop last February for about $ 12 million. Its stake is now worth more than $ 500 million, bringing its net worth to nearly $ 2 billion, according to Forbes. Foss could not be reached for comment.

GameStop CEO George Sherman has seen his 3.4% stake in the company rise to a value of about $ 350 million.

So far, none of the shareholders of the Big Three appear to have sold any shares. Several board members cut their stakes between Jan. 13 and 15, when shares began to rise. These sales may have been part of planned sales programs.

GameStop continued its rise on Wednesday. It doubled and reached a high of $ 524.83 in 52 weeks, before reducing its earnings.