In the midst of the coronavirus pandemic, more Americans spend more time online looking for love.
Dating apps like Tinder, Bumble and Hinge saw an increase in users and time spent online last year. Overall, eight of the largest dating apps in the U.S. experienced a 12.6% year-over-year increase in monthly active users in the last quarter of 2020, the biggest jump in nearly two years, according to the tracker of Apptopia data
Match Group Inc., which operates five of the largest dating apps, posted big gains in its Hinge app, which emphasizes long-term relationships; Tinder, the largest dating app; and Match, the company’s eponymous app.
The growing interest in dating apps is causing more downloads and more time spent on them. In total, downloads from all eight applications increased 7.4% year-on-year in the fourth quarter; in comparison, downloads in the fourth quarter of 2019 decreased by 8.5% year-on-year.
Meanwhile, time spent on apps rose 13.4% in the fourth quarter, from 4.1% the previous year.