Jack Dorsey, creator, co-founder and president of Twitter and co-founder and CEO of Square, speaks on the stage of the Bitcoin 2021 convention, a cryptocurrency conference held at the Mana Convention Center in Wynwood on June 4, 2021 in Miami, Florida.
Joe Raedle | Getty Images
Twitter announced Wednesday that it is testing a new feature called Communities that will allow users to talk about specific topics with others who share the same interest.
Users who join a community can tweet specifically to other people in that community instead of all their followers, and the only people who can reply to community tweets will be other members of those communities. communities. The new feature is similar to Facebook groups, Discord servers, and Reddit subreddits.
Unlike Twitter’s competitors, however, all of the communities ’tweets will be visible to the public. This means that users who are not part of the communities will be able to read, quote tweets, and report tweets to Twitter communities.
The first Twitter communities to be launched focus on dogs, weather, sneakers, skin care and astrology, the company said. Communities will have moderators who can invite other Twitter users to their groups. Creating communities will be limited at first, but Twitter said it will allow more people to create communities in the coming months.
Twitter mocked the role of communities in February during the company’s annual Analysts Day. The new feature is part of Twitter’s strategy to roll out more features in an effort to grow its user base to 315 million monetizable daily users and increase annual revenue to $ 7.5 billion by the end of the year. 2023.
As part of that push, Twitter last week also launched Super Follows, a feature that allows certain users to charge other users for access to content only for subscribers.
Upon launch, Apple iOS users can access Communities via a dedicated tab at the bottom of the Twitter app, while desktop users will see it in a sidebar of the Twitter website. Android users will be able to read community tweets at launch and the company will add more features “soon.”