Walmart could hit the market with its own Android TV-based streaming device with its onn. Mark.
Janko Roettgers, of the protocol, detected an FCC filing for a potential product called onn. 2K Streaming Stick. The small streaming device is shown with a remote control that includes Google Assistant voice control and branded buttons for YouTube, Netflix, Disney + and HBO Max.
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It’s unclear when or if Walmart’s new device will be available, but if it has a wide launch, it will have to compete against Amazon and Roku in the streaming market. According to Strategy Analytics, Amazon and Roku together accounted for more than 60% of the connected TV streaming device market in the fourth quarter.
Walmart is onn. the brand currently offers several Roku TV models along with a sound bar that includes an integrated Roku streaming media player. The companies expanded their partnership in 2019.
“Roku and Walmart have worked together for years to enhance the entertainment experience of millions of people who have purchased Roku TV models and Roku broadcast players. We now look forward to getting these new audio products off the shelves to provide consumers with better sound for their TV experience at a great price, ”said Mark Ely, vice president of players and entire home product management at Roku. a statement.
It now appears, however, that Walmart may be building its own transmission device. The retailer has also been linked to Comcast as a potential smart TV manufacturing partner for Comcast’s X1 platform.
According to the Wall Street Journal, companies are discussing an agreement in which Walmart will promote smart TVs that run on the Comcast platform in exchange for a share of the recurring revenue they provide. An outside manufacturer could end up making the TVs, which could bring Walmart is onn. Mark.