As society emerges from the coronavirus pandemic, Will.i.am is committed to continuing to use this protective equipment, such as face coatings.
The rapper and businessman announced on Tuesday that he has partnered with Honeywell to wear two versions of a high-tech face mask called Xupermask. According to Will.i.am., the mask combines protection, design and usability in a single product.
The founding member of Black Eyed Peas suggested that the masks, which will go on sale on Wednesday, would be valuable to consumers, just as a pair of Air Jordan shoes is a sneaker point.
“We’ve long looked at shoes as protective equipment, but they’re just cultural items we buy,” Will.i.am told CNBC’s Jim Cramer in an interview with “Mad Money”. “The mask should have the same kind of attention to detail, love and care in which you are not compromising aesthetics to keep you and other people safe.”
The mask also aims to facilitate breathing through a cover. That’s where John Waldron and his Honeywell team come in to supply HEPA filters. Waldron is CEO of Honeywell’s security and productivity solutions business.
“This Xupermask in particular has a very unique patented filter design, of which we are very proud, as it provides, as you know, first-class filtration without sacrificing usability or fashion,” he said. “I think we’ve tried to mix the best of both worlds.”
will.i.am launches the innovative concept of facial technology, XUPERMASK
Source: Honeywell
The Xupermask sells for $ 299 and Will.i.am argues that the value lies in the features and fashion of the protection technology. It includes features such as LED lights, 3-speed fans, and noise-canceling headphones that try to resolve a list of complaints that make facial coverage uncomfortable for many people.
Will.i.am described the masks as inspiring in a “futuristic science fiction film,” which was provided by designer Jose Fernandez, Ironhead Studio’s creative artist behind the mask designs for Spiderman. Black Panther and Tron.
“I think people will continue to wear masks and [if] masks like the Xupermask have other features, I think so [be] giving people a choice, ”Will.i.am said.