The Hasbro Toy company logo shown on the smartphone has been seen. (Photo by Igor Golovniov / SOPA Images / LightRocket via Getty Images)
Igor Golovniov | SOUP Pictures | Getty Images
Toy maker Hasbro on Tuesday announced a partnership with Roblox, an online video game platform, to launch Roblox Nerf and Monopoly-themed merchandise.
Both companies ’shares were trading higher after the announcement. Hasbro shares gained more than 1%, while Roblox shares hit a high of $ 52.03 in trading week on Tuesday. Recently, Roblox shares have risen more than 7%.
Nerf blasters will feature several Roblox games such as Arsenal and Jailbreak, and will be available this fall in U.S. stores. Each blaster will include a code that players will be able to exchange online for a virtual blaster that will be used in the game.
“Our design teams have done a phenomenal job capturing the creativity and essence of Roblox creators and their most immersive and innovative Roblox games in the form of a NERF blaster,” said Adam Kleinman, Nerf’s Vice President of Global Marketing. in a press release.
In addition, a new version of Monopoly will incorporate popular Roblox experiences into the game. It will also include a code to change online players for a unique virtual item. The board game will be available for pre-order at Hasbro Pulse in the United States and Canada and at the Big Bad Toy Shop.
A Nerf brand experience will be launched on the Roblox platform later this year.