In apparent recognition of the fact that the world is a fiery hell of diseases and sufferings that urgently need to be calmed down, Apple officially closed in an agreement to acquire beloved Primephonic classical music streaming service Monday, with according to reports already underway to launch a standalone app dedicated to the genre sometime in 2022.
The acquisition would mean that Primephonic will stop accepting customers effectively immediately and will be temporarily withdrawn offline in September. 7 while Apple is working on integrating the app into Apple Music. But in one Press release, Apple assured fans of the original service that, instead of completely overhauling it, the company will work on “combining the classic Primephonic user interface that fans have come to love with more added features.”
These added features include detailed samples of classical music metadata, as well as better browsing and search capabilities, according to Apple, which will now include the ability for users to browse composer and repertoire. A deeper experience of classical music can also be a selling point for the new Apple Music lossless transmission of high fidelity i Spatial audio functions.
“We love it and have a deep respect for classical music and Primephonic has become a favorite of classical music fans,” Oliver Schusser, vice president of Apple Music and Apple’s Beats, said in a press release. . “Together we bring new classical features to Apple Music and, in the near future, we will offer a dedicated classical experience that will truly be the best in the world.”
Said Thomas Steffens, co-founder and CEO of Primephonic that the acquisition represented a “huge development for the classical music industry,” which unquestionably helps promote the company’s mission of bringing classical music to a global audience.
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“Artists love the Primephonic service and what we’ve done in classical music, and now we have the opportunity to join Apple to offer the absolute best experience to millions of listeners,” Steffens said. “We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audiences.”
In a note on Primephonic website, the company informed existing customers that they could receive a prorated refund for the service and will also receive an amount of sixfree one month trial at Apple Music.