You know OF Apple + TV: Apple’s unsubscribed entry to video-on-demand video wars, but what do you really do? to know about Apple TV +? If the answer to this question is, “Ted Lasso, and that’s pretty much it, ”no one could rightly blame you.
Despite the undeniable success of the warm and diffuse football comedy, starring Jason Sudeikis (and others sensitive human actors) and has added a combined total of 20 Emmy nominations, Apple TV + doesn’t have many featured highlights; you may have heard of Vehicle by Jennifer Aniston The morning show and not much else. In the early days, tAttempts by the platform to market themselves were weak, i speculated industry experts that Apple just doesn’t have the ribs to hack it into the creative programming part of the entertainment business.
But all this, The information Apple is reportedly preparing to invest more than $ 500 million in marketing its flagship streaming service next year, with the pace of new TV and movie releases up to at least once a week . Chris Rice, co-chair of Endeavor Content, a production studio that has partnered with Apple on several projects, told The Information that what the company is currently trying to do he is “big and bold” and said he is “in a state of constant acceleration.”
If you’ve been reading tea leaves, it makes sense to make the decision to bet heavily on streaming service: Apple has long indicated that it intends to play the long game with Apple TV +, even breaking it. of its long tradition. the tradition of placing their applications on their own proprietary hardware via a dedicated Apple TV + button on Roku’s remote controls. It should be noted that Apple TV + is also available on smart TVs manufactured by non-Apple manufacturers
Despite lacking the deep bench first originals offered by HBO Max and Netflix, Apple TV + has released respectable subscriber numbers since it debuted in November. February 1, 2019: A fact that is probably largely attributed only to above-average name recognition. While streaming services from big names like Netflix and Disney + Still dominating the market, Apple TV + had amassed about 40 million subscribers by the end of last year, a person familiar with the numbers told The Information, about half of whom were in free trial periods. . (For reference, Disney + reported on 116 million subscribers in August, and Netflix, which currently leads the package, would have it around 209 million.)
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The information also reports that Apple is looking to acquire a studio batch so he can increase production of his own original productions, with a special focus on films. So for now, it seems, things are turning pink at Apple and we should expect it to have more content soon. This news could have been more exciting if it weren’t for Apple’s apparent appetite for ultrasaccharin, with a programming mandate to develop only shows that “connect with humanity”. But hey, you take what you get and sometimes what you get is more Ted Lasso.