A scene from the original Star Wars TV series “The Montalorian” that streams on Disney +. Source: Disney Disney on Thursday evening predicted that Disney + 2024 will have between 230 million and 260 million subscribers. This shows the rapid growth of Disney. Disney is emerging as one of the early winners of streaming wars. Disney shares were up more than 8% on bookings. When Disney + launched 13 months ago, Disney said it expects to reach 60 million to 90 million subscriptions by 2024. Then the streaming platform departed quickly. As of Thursday evening, it had already closed the high end of the program with 86.8 million Disney + subscribers. This is an impressive goal, especially as competition in space has increased. Apple TV +, Netflix, AT&T’s HBO Max, Comcast’s Peacock, Viacom CBS’s Paramount + and AMC Plus of AMC networks all compete for eye sight. David Joslow, CEO of Discovery +, which recently announced the Discovery premium service Discovery +, told CNBC that the winners and losers of the streaming wars will be revealed in the next 12 to 24 months. Here’s a quick fix for Disney’s rapid growth: Ten million people signed up on the first day, with a total of 26.5 million subscribers in its first operating quarter. Disney + increased its subscriber base from 33.5 million subscribers in the second quarter to 57.5 million in the third quarter. In the fourth quarter, the company reported 73.7 million subscribers. Some of those subscribers came to the service through bundles or one-time ads, which were offered to Disney + customers for a year as a partnership with Verizon, although Disney did not break that, with Netflix reporting 195.15 million subscribers in the third quarter. Earlier this week, AT&T CEO John Stanky said there were now 12.6 million HBO Max subscribers. With the Covid-19 epidemic continuing to keep millions of people at home and in need of entertainment, Disney has invested heavily in its direct consumer business. . The company will continue to push for original content as new shows and movies are likely to bring in more subscribers. Of the approximately 100 plans announced by CEO Bob Sebeck on Disney’s Investor Day on Thursday, about 80% go directly to Disney +. Disney will allow users to choose more mature content, which will allow older audiences to see topics such as “Atlanta” and “Modern Family”. This will also help attract more subscribers. As it expands its content, Disney said it plans to raise the price of the service to 99 7.99. Disney added that it expects a family of streaming services, including Disney +, Hulu and ESPN +. Total subscriptions increased from 300 million to 350 million in fiscal 2024. Subscribe to CNBC on YouTube. .
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