Less than a year later Hulu raised the price from its Hulu subscription package with live TV, the streaming service is preparing to put it back in the customer portfolio by raising prices once again.
From Oct. 8, anyone who subscribes to one of the Hulu, Hulu and Hulu a la carte plans without ads, will have a $ 1 increase. TechCrunch reports, which more or less sounds like a misery when you remember that the price of Hulu’s live TV packages went up a whopping $ 10 every year last year. What this means in practice is that the ad version of Hulu will now cost $ 7 per month, from $ 6, while Hulu without ads will cost $ 13 per month, starting at $ 12.
Fortunately, Hulu live TV packages have not suffered any price increases this year, probably because increasing them would further burden the little artifice left to the idea that cutting the cable is in any case cheaper than buying a package. of cable.
It should be noted that the planned price increases will not affect any plan in which Hulu is included with Disney +. Disney, which took full ownership of Hulu in 2019 after buying the stake in Comcast, is likely to do so on purpose to encourage customers who don’t need it.Iive TV to get a package that includes your own flagship broadcast product. The package that combines Hulu with Disney + and ESPN +, for example, costs $ 14 per month: only $ 1 it will cost Hulu more without ads after the price hike goes into effect next month.
In its third-quarter earnings report last month, Disney announced it Hulu follows routes Disney + in subscribers, actually leads the average monthly revenue per user. Hulu’s on-demand video service has also grown to 39.1 million subscribers, according to the report, and its live TV option, which includes its live and linear programming, has 3.7 million of subscribers, representing a total of 42.8 million subscribers. 21% year-on-year.
G / O Media may receive a commission