You may be wondering, “Why the hell did LinkedIn, the purgatory of social media, tear up the format of the stories?” LinkedIn has been asking the same question less than a year after doing so and apparently concluded that there is no good reason for him to have shamelessly followed all other applications with the launch of his own knockoff of Stories.
Stories, formerly famous for Snapchat copied on Instagram, Facebook and Messenger, WhatsApp, Google, YouTube, Skype, Spotify, i Tik Tok, refers to short content that is automatically removed from public viewing after a period of time. According to AdAto give, LinkedIn announced on blog post on tuesday which will leave the format in late September and has begun the process of notifying advertisers and users who even knew the feature existed in the first place of its impending demise. Microsoft’s proprietary marketing solutions team wrote in the message that any scheduled advertising campaign will be discontinued to continue beyond that date. AdAge reported that the decision will primarily affect brands and advertisers who have paid for their content to appear in other users’ stories. promoted to news feeds.
The blog post specifies that LinkedIn will rotate instead of a “short, rich interactive video format,” which is expected, but can’t be expected, to be a little less deadly:
As of September 30, 2021, we are deleting the current Stories experience and you will no longer be able to create stories for pages. And all ads with pictures or videos you plan to post between stories will be shared on your LinkedIn feed. If you have promoted or sponsored a story directly from your Campaign Manager page, these payment stories will not appear in your LinkedIn feed and must be recreated in Campaign Manager as an image or video ad.
As we reimagine what follows, we’ll focus on how we can offer you a rich, interactive short video format that’s unique to our platform and will help you better reach and attract your audience to LinkedIn.
In a independent blog post, LinkedIn product director Liz Li explained that the company “assumed that people would not want informal videos connected to their profile and that ephemerality would reduce the barriers people feel when posting.”
“It turns out you want to create lasting videos that tell your professional story in a more personal way and show your personality and experience,” added Li, who is a polite way of saying no one asked for it apart from the LinkedIn Ad Sales Team .
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It appears that a post has been released since September 2020, when LinkedIn launched the feature to all users after months of testing. made inaccessible.
It seems that LinkedIn Stories had been little used and, at least anecdotally, consisted mainly of youselection of workflluencer content and weird and noteworthy loads of randos.
Maybe desperate to be something, anything beyond one obsolete resume repository, unsolicited spam and dead eye reflections of corporate executives, LinkedIn has launched or tested a number of features in recent years, including voicemail i live video. Earlier this year he started trying his own Clubhouse clone, the application of the audio chat room that was called to be worth $ 4 billion based on an increase in interest during the coronavirus pandemic but that has from freturat.