TikTok users officially offer more content than their YouTube counterparts, with ByteDance’s proprietary short video platform officially surpassing the streaming giant in terms of content viewed each month for the second year in a row.
A recent report from the app analytics company Annie app found that as of June 2021, TikTok users were looking over 24 hours of content per month, compared to 22 hours and 40 minutes viewed on YouTube owned by Google. The new data consolidates a trend that first appeared in August 2020, when TikTok surpassed YouTube in the United States for the first time. Elsewhere in the world, the gap between the two streaming platforms has widened further: according to the same report, TikTok officially surpassed YouTube in the UK in May last year, and users who were there have taken almost 26 hours of content. per month, compared to less than 16 on YouTube in the same time period.
While the data is exclusive to viewers of Android phones, meaning that iOS users could distort numbers in a different direction, the report’s conclusion seems to reliably reflect this fact that Android users Mobile phones are increasingly prone to wasting time flipping through an endless supply of bitten size videos (Currently, TikToks are limited to three minutes in length, although this may change soon) than for a longer format video on YouTube.
The conclusions reached in the report are exactly why almost all major platforms are trying to replicate the success that TikTok has seen with a short format video. After Instagram, he debuted Reels, similar to TikTok infinite scroll function short, and Twitter changed its short story, Fleets, Announces Reddit in August, it also had a new short-form video channel in operation. This video player, which has an almost interface identical to that of TikTok Both in form and functionality, it offers users the ability to slide, share and comment on videos, as well as be able to vote for them or vote against them.